Find growth opportunities
See what's driving revenue and where the next opportunity may be hiding.
Big Business Intelligence. Small Business Accessibility.
PRACTICAL INSIGHTS. MEASURABLE IMPACT.
Your business has data.
Let's put it to work.
Larger companies use data to understand their customers, reduce waste, and identify opportunities. We help independent businesses apply those same principles—without needing an in-house analytics department.
Improve profitability
Understand margins, expenses, and operational inefficiencies more clearly.
Make confident decisions
Turn disconnected reports into practical, understandable business intelligence.
WHAT WE DO
Analytics built around your business.
We start with the decisions you need to make—not with a one-size-fits-all dashboard.
Performance Dashboards
Clear, tailored views of the metrics that matter, with refresh options based on your existing systems.
KPIs · Reporting · VisibilityRevenue & Profitability Analysis
Explore sales patterns, product or service margins, and areas of potential financial leakage.
Revenue · Costs · MarginsCustomer & Retention Insights
Understand acquisition, conversion, repeat business, and the factors that influence customer loyalty.
Acquisition · Conversion · RetentionOperational & Marketing Analysis
Compare locations, identify bottlenecks, and assess the return on marketing and operational spending.
Operations · ROI · EfficiencyWHO WE HELP
Built for the businesses that build our communities.
From a single-location business to a growing multi-site operation, the goal is the same: better visibility and better decisions.
01Trades & Contractors
02Fitness & Wellness
03Retail & Multi-Location
04Local Service Businesses
Not seeing your industry? We can discuss whether your business and available data are a good fit.
ABOUT THE FOUNDER
Business experience first. Analytics with purpose.
I'm Mike Chapin. I've started and sold two small businesses and spent more than a decade in B2B account management and consulting, working with organizations ranging from local businesses to major enterprise accounts.
I've seen firsthand how difficult it can be for smaller companies to get clear answers from the information they already have. MaC Performance Analytics was founded to help close that gap—bringing practical analytical tools and business-focused recommendations to the owners who need them.
My approach combines entrepreneurial experience, business consulting, and training in data analytics, SQL, and Python.
Let's talk about your goalsLET'S CONNECT
Ready to see what your data can tell you?
Tell me a little about your business, the questions you're trying to answer, or the challenges you'd like to solve. We'll start with a straightforward conversation.
Serving small and medium-sized businesses in Maine, New Hampshire, and remotely.
BUSINESS INQUIRIES[email protected]
Send an email to introduce your business and what you're hoping to improve.
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